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Apple is reportedly developing a home device with a roughly nine-inch screen on a motorized arm that could turn toward people as they move or speak. The Information report cited by Digital Trends puts a possible price near $1,000 and a potential release in 2027 or, more likely, 2028; Apple has not announced the product or confirmed its features.
Apple is reportedly developing a motorized home display whose screen could turn toward people as they move around a room or speak, according to a report from The Information cited by Digital Trends. The device, which has not been announced by Apple, could cost about $1,000 or more and may arrive in 2027 or 2028, putting it well above the standard HomeView smart display Apple has announced for $299.
The reported device would have a nine-inch screen mounted on a swiveling robotic arm. The Information’s account, as summarized by Digital Trends, says the display could follow a person’s movement and turn toward whoever is speaking. The prototype is said to resemble Apple’s iMac G4, an older desktop computer with a screen supported by an articulated arm. These details describe a reported prototype, not a finished or publicly confirmed product.
The project reportedly began in 2019 under the code name J595 as a video-calling device with a screen that could follow users. The report says Apple executives later pushed for more artificial-intelligence features, expanding the concept toward a device that can sense and respond to its surroundings. A camera and sensors are expected in the reported design, but specific components and capabilities have not been confirmed by Apple.
Digital Trends reports that the device could be called HomeView Ultra or HomeView Max, but neither name is official. The price estimate is around $1,000, potentially higher depending on component costs. The report suggests a release in 2027 or, more likely, 2028, and says the hardware has reportedly been finished for about two years, with software development possibly delaying the launch.
A Costly Bet on a Moving Display
If Apple brings the reported device to market, it would extend the smart-display category beyond a fixed screen for calls and household controls. A display that turns toward a speaker could make video calls and voice interactions easier without requiring someone to reposition the device. The reported plan also points to Apple pursuing a more active role for home devices, combining a screen and camera with sensors and AI features.
The possible $1,000 price would make the device a much larger purchase than the standard HomeView, listed at $299. That gap may limit its appeal unless the final product offers capabilities buyers consider useful enough to justify the cost. The proposed camera-based sensing also makes privacy and control settings central questions for a device intended to remain in a home. Apple has not disclosed how such a product would handle those concerns.
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From FaceTime Device to Home Robot
The reported project has changed in scope since it began. According to The Information, Apple started work in 2019 on a video-call device with a moving screen. The concept later took on a broader, AI-focused direction, although the report does not establish which features are complete or which remain under development.
Apple announced its standard seven-inch HomeView on October 13, 2026, at a stated price of $299. The source report says preorders are open and the product is scheduled to reach customers and stores on November 13, 2026. That announced model is distinct from the larger, motorized device described in the report; Apple has not confirmed that the latter is part of the HomeView product line.
“The reported device could arrive in 2027 or, more likely, 2028.”
— The Information, as cited by Digital Trends
Features, Privacy and Timing Remain Open
Apple has not announced this robot-like display or confirmed its name, price, launch window, design or capabilities. The account of a screen that follows movement and turns toward a speaker comes from reporting about development, and it remains unclear how well the prototype performs or whether those features will reach a retail product.
Details about the camera and sensors are also unsettled. Digital Trends speculates about possible sensing hardware, but the source material does not establish which components Apple is using. It also gives no confirmed information about privacy controls, whether the camera can be disabled, or how any AI features would process information. The reported possibility of lights responding to a person’s arrival is an example of potential behavior, not a confirmed feature.
The timing could shift: the report says software may be holding up the project, while the suggested 2027 or 2028 window is not an official schedule. It is also unclear whether the product would be sold as a HomeView model or under a different name.
Watch for an Apple Announcement
The next firm milestones would be an Apple announcement, confirmed specifications and a price, or a formal release window. Until then, the reported 2027–2028 timing and roughly $1,000 estimate should be treated as provisional. Apple’s announced standard HomeView, scheduled for November 13, 2026, is a separate product and does not confirm that the motorized model will ship.
Further reporting may clarify whether software development is delaying the project and how Apple plans to handle camera access and home sensing. For now, prospective buyers have no confirmed product to preorder, and Apple has not said whether it intends to sell a screen that follows people around a room.
Key Questions
Has Apple announced a home robot with a moving screen?
No. The device is described in reporting from The Information, cited by Digital Trends; Apple has not publicly announced or confirmed it.
How much might the reported device cost?
The report puts the possible price at around $1,000, with the possibility of a higher price depending on component costs. Apple has not set a price.
When could it be released?
The report suggests 2027 or, more likely, 2028. This is not an official launch date, and the timing could change.
What might the moving screen do?
It could reportedly turn toward a speaker or follow someone moving around a room. The reported device may also use a camera and sensors, but Apple has not confirmed its features or how its sensing would work.
Is this the same as Apple’s $299 HomeView?
No. The announced HomeView has a seven-inch screen and a stated price of $299. The reported device is a separate, larger prototype with a motorized arm and a possible nine-inch screen.
Source: digitaltrends.com
